Online and mobile shopping has changed retailing dramatically over the past decade. Consumers have enthusiastically taken to the internet, social media and mobile technology to help in their buying decisions, and now have high expectations of what’s available, at what price, and how quickly. They’re researching, and buying, online, comparing prices and insisting on information and experience before they make their decision. Buying is no longer a simple in-store transaction, it’s a journey, and it can take many different routes. ...
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Posted by:
Daniel Munns,
Retail Specialist |
24 May 2011
Tags:
Social Networking,
Social Media,
Engaged Web,
Retail trends,
Facebook